Programme Videos

Learn more about the MSc in Marketing and Creativity

MSc in Marketing and Creativity

DURATION & LOCATION

The MSc in Marketing & Creativity is 18 months long, including:

10 months in class (Terms 1-3 in London & Term 4 in Paris)

Company Consultancy Project (6-8 weeks, Paris)

Professional experience (minimum 4 months, anywhere in the world)

Master thesis completion by May 2022

PROFILE & LANGUAGES

Taught in English on both campuses

Age profile: 22-30

Work experience profile: 1.5 - 7 years

25 nationalities

STARTING 11 JANUARY 2021

Admissions Deadlines:

The programme has rolling admission deadlines between March and November with pre-set interview dates.

Contact the Admissions Manager for more information on application, interview and test dates.

PROGRAMME OBJECTIVES AND BENEFITS

  • The curriculum combines creativity and marketing knowledge with advanced management and analytical skills, preparing you for a successful marketing management career
  • Get exposed to top employers and build your professional network via multiple practical assignments, seminars and projects throughout the terms
  • Foster your creativity and benefit from the diverse environment, co-creating your learning experience with over 25 different nationalities in class
  • Get ahead of the curve in this fast-changing field by learning about the most up-to-date thinking and practices in marketing with our ‘Not By The Book’ teaching methodology

FEES & ADMISSION PROCESS

Tuition fees are set at £21,500 for the January 2021 intake.
There is also a non-refundable application fee of €130 for all applicants.

Please fill in this contact form to receive further information.

DUAL-CAMPUS MARKETING PROGRAMME WITH CREATIVITY AT ITS VERY CORE

The MSc in Marketing & Creativity is a strategic and innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills.

During ten months at our London & Paris campuses, the programme is deploying multiple approaches to marketing through its case- and project-based teaching model, preparing the next generation of strategic, responsible, competent and creative marketers.

The programme curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars with corporate partners, case studies, experience in emerging markets, guest speakers, as well as a minimum four-month professional experience (internship/direct employment), allowing participants to immediately apply their learnings to real-life companies and assignments.

The MSc in Marketing & Creativity fosters creativity and critical thinking with a methodological and systematic approach. The programme teaches how to be strategic and analytical in a data-driven world to provide innovative solutions to complex problems, while also teaching students about creativity in business, management and performance, developing their cognitive flexibility, fluency of ideas and agility.

Rankings
  • #14

    In the World:
    Executive MBA
    (FT 2019)

  • #6

    In the World: Master
    in Management
    (FT 2020)

  • #2

    In the World:
    Advanced Master in Finance (FT 2020)

  • #14

    In Europe:
    European Business Schools (FT 2019)

Brochure Download
Please fill in your details to receive the MSc in Marketing and Creativity brochure via email.

Testimonials from our Alumni

Success Stories

Ana C. Da Silva
Teads.tv
Client Insight Analyst

Portugal - United-Kingdom
The MMK changed my thinking process and work structure; it saved me from following the norm and traditions without asking 'Why'.  That was definitely a factor that led me to choose a start up company in the first place. This would have never happened if I hadn't applied for the MMK. Most probably I would be working in a big corporation because, conventionally, that's a big achievement for a CV. There is no right or wrong company to work for, but after the MSc I knew I would fit better in an environment that would give me the opportunity to grow naturally with the business and that would challenge me to ask 'Why' and 'Why not' as the MMK did.
James Henry
Google, Agency Account Strategist

United-Kingdom - Ireland
The most appealing aspect of this course for me was that creativity was taught as something that can be harnessed and honed, no matter whether or not you believe yourself to be very creative. Creativity becomes part of your daily thinking process during this master, and you quickly learn to look at creatively at every scenario. That was a fascinating process!  Signing up to do the Msc in Marketing and Creativity was a big decision, but one I am very glad I made. It has been a great life experience for me, and everything I have learned will be valuable to me in the future - both professionally and personally.
Thank you, ESCP Business School, for the most amazing year of my life!
Carolin Scharny
Cathay Pacific Airways
Marketing Communications Officer
Germany
I highly recommend the programme to anyone who wants a Master in Marketing with a different approach; where students and professors are highly motivated and strive towards the same goal of unveiling the value of creativity, go beyond what is asked and inspire others around them.
Stephanie Böschen
FOX International Channels Germany Trade Marketing Manager
Germany
Besides the Master in Marketing and Creativity at ESCP Business School, I applied to different Media Management master programmes in the UK and Germany. Although I had the choice, I accepted the place at ESCP Business School in the end because I hoped that a Master in Marketing and Creativity would give me a new perspective and a broader academic horizon in addition to my media background. I am very happy with my choice !.

YOUR CURRICULUM

Sept-Dec

Term 1

LONDON
Creativity
  • Art & Science of Creativity
  • Creativity Seminars I
Marketing
  • Introduction to Creativity Marketing
  • Consumers & Consumer Value
  • Branding and the Creation of Value
Management
  • Managing for Social Impact I
Analytics
  • Understanding the Marketplace
Professsional Development
  • Company Visits & Guest Lectures
  • Careers Advice & Workshops
  • French language lessons
    (beginner/ intermediate; optional)
Mar-May

Term 2

LONDON
Creativity
  • Creative Seminars II
  • Creative Thinking
Marketing
  • Integrated Marketing Communications
  • Strategic Marketing Plan
Management
  • Finance for Marketers
  • Managing for Social Impact II
Analytics
  • Statistics for Marketers
Professional Development
  • L’Oréal Big Picture Project (Paris - optional, upon selection)
  • Presentation Skills Training
  • Company Visits & Guest Lectures
  • Careers Advice & Workshops
  • French language lessons (beginner/ intermediate; optional)
May-Jul

Term 3

LONDON
Creativity
  • Creative Seminars III
Marketing
  • Global Issues in Marketing I
  • Digital Marketing & Social Media
Management
  • Managing for Social Impact III
Analytics
  • Creative Analytics
Professional Development
  • Professional Development
  • Company Visits & Guest Lectures
  • Careers Advice & Workshops
  • Networking Events
  • French language lessons
    (beginner/ intermediate optional)
+ A CHOICE OF A SPECIALISATION TRACK
  • Digital Transformation & Entrepreneurship
  • Fashion & Luxury
Sept-Oct

Term 4

PARIS
Creativity
  • Creative Seminars IV
Marketing
  • Global Issues in Marketing II
Management
  • Breakthrough Strategies
  • Managing for Social Impact IV
Analytics
  • Thesis Proposal
Professional Development
  • Company Consultancy Project (6-8 weeks)
  • Company Visits
  • Careers Advice & Workshops
  • Networking Events
Nov-Jun
Professsional Experience

WORLDWIDE

Professional Master Thesis

Internship / Direct Employment
(Minimum 4 months)

SPECIALISATION TRACK
Term 3, May-Jul

LONDON
    DIGITAL TRANSFORMATION & ENTREPRENEURSHIP
  • Entrepreneurship
  • Coding for Marketers
  • Change Management
    FASHION & LUXURY
  • Trends and Innovation
  • Omnichannel Management
  • Creative Branding

Find out more about the
MSc in Marketing and Creativity
and start your application today



Why study at ESCP Business School

ESCP Europe
[ IT ALL STARTS HERE

Established in 1819, ESCP Business School is the world's first business school. Its mission is to develop the next generation of transnational business leaders, preparing them to embrace the opportunities offered by cultural diversity.


Accredited
MSc in Marketing and Creativity
  • A ground-breaking programme that brings together creative minds in two of the world's creative capitals, London and Paris, to each a fresh approach to marketing
  • A state-of-the-art programme that reflects the most uo-to-date thinking in marketing - we call it 'Creativity Marketing' - which allows you to run ahead of the curve in this fast-changing field
  • A truly diverse and international programme owing to ESCP Business School´s global faculty and international class mix
  • A programme that gives access to unrivalled networking opportunities from ESCP Business School's 60,000-strong alumni
  • Truly international programme bringing together perspectives from around the world - almost half of participants come from outside Europe
Berlin
Berlin
London
London
Madrid
Madrid
Paris
Paris
Turin
Turin
Warsaw
Warsaw

6 ESCP Business School urban Campuses

We are the only Business School to offer students the opportunity to study at 6 campuses in Europe

+60,000

alumni working in 150 countries around the world

+6,000

students in degree programmes each year representing 100 different nationalities

90%

of graduates found a job within 3 months of graduating (MSc´s average)

€41-60K

average yearly salary (according to age, professional experience, countries, sectors and jobs)

Contact Us

We are happy to respond to all your queries, suggestions or feedback. We do our best to give you outstanding support and help.

Alberto Fanelli
Recruitment Executive
  
ESCP 6 Campus
MSc in Marketing and Creativity

Contact Us

© Copyright 2020  /  ESCP Business School · London Campus
The information collected on this form is recorded on a computerised file by EESC ESCP for Customer Relationship Management, direct marketing, recruitment and selection of candidates. This information will be stored for 3 years and used by the marketing, recruitment and admissions departments.
You may exercise your rights under the General Data Protection Regulation (GDPR) including your rights to access your personal data and rectify it by contacting:
EESC ESCP Business School
3 Rue Armand Moisant 75015 Paris FRANCE

dataprotection@escp.eu